Webdesign Or Printdesign
What is the differense in designing for the web and designing for print? Is it the same and goes hand in hand – or is it something that is completely different from each other?
Recently I got an oppertunity to work with a newspaper company with both web and printing material.
The plot – Making a unique design for their printed newspaper and apply it seamless to the web. Is this even possible? Well this is a har question that I had to ask myself before even going into the project. Is there a difference on web and print when i comes to designing. Most would say offcourse there is a difference – but is it really? Yes the webbdesign is mor lively and hopefully more intreractive and the printing is more strict and bound to basic rules, the eye reads from top left and down to bottom right and se shapes before text and so on.
Well when it comes to the web these rules really dont apply that easily but there are still som BIG similarities with the rules.
Its all about catching the eye!
How this is done is pretty different but still the same basic rules based on well known fact and psychology done for hundreds of years.
So what is the psychology behind the design? Well this is where the two differs from each other. In printed design as I mentioned before the eye reads from top left diagonal to down right. In a website the eye scans half the diagonal page meaning the bottom right is a ”dead spot”. What does this tell us? In printed material you are able to put for instance a logotype in the upper corner and the adress in the bottom right corner and be pretty sure that the reader will se the both important elements. In a website the bottom corner is pretty dead as I mentioned, This means you have to put all important information on the upper left side of the website. This is where designing differs. Shapes and forms is a real eye cacher as well as faces and people. And this actually goes for both websites and printed material. Lets say you have a white page with text. What would happen if you in the middle of the page put a big green triangle. Well that answer is pretty simple right. Offcourse the eye would have to look in that box first. In this cas if you put some text inside that green box you can be pretty shure that the reader will see the text inside that green box.
This is just one of plenty psychological mechanisms you can use to make both your print and webbdesign better for the reader/user.
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